Client

The New York Times Magazine

Cinematography, Editing, Art Direction

Wild Combination

Produced by

Wild Combination & The New York Times Magazine

The New York Times Magazine asked us to make a film with musician Alicia Keys about the secrets behind her creative process for their first annual Inspiration Issue. We went to Keys' Chelsea studio to capture the alchemy and the chaos of how a hit song is born. 


 

Through song and conversation, Alicia shared how her single Girl on Fire to accompany  was created from start to finish.  We captured her whirlwind energy and the space where all the magic happened. Read the cover story.

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