Most people like the idea of solar power -- but they don't know where to start. The NRDC is developing the Solar Schools platform to help communities take on a large solar power projects together. We worked with the NRDC to make a compelling campaign encouraging parents to support the cause.

After showing 25 kids a solar-powered building, we asked them to share their unscripted feelings about the energy, the sun, and why it's important to care for the earth.