With inauthentic images and video seemingly everywhere, we need a way to evaluate truth in the media presented to us.
Adobe is creating a new standard for verifying authorship through the Content Authenticity Initiative. We worked with award-winning
photographer Sara Naomi Lewkowicz and dancer Maresa
D’Amore-Morrison to tell the story of why this new technology matters.
Director: Jacob Krupnick
Agency Producer: Chrysanthe Tenentes
Cinematographer: Drew English
1st AC: Pierrick Reiss
Photographer: Sara Naomi Lewkowicz
PAs: Michelle Garcia & Bryana Newton
Editor: Daniel Boventer
Post-House: Ancillary Post
Music: Troy Herion
Colorist: Alexia Salingaros