Serotta Cycles: The Ride of Your Life
Origin Story
Ben Serotta began making bicycles at 14, quickly becoming the country’s most sought after bike builder. He was a natural innovator and the bike world took notice -- first at local races, then at the Olympics and the Tour de France. His approach to materials, design, and bike fit would eventually influence every performance bike maker on earth.
Now, more than 50 years later, Ben brings his lifetime of experience to a singular pursuit: building the best bike possible for one person at a time.
Director / Producer: Jacob Krupnick
Cinematographer: Drew English
Editor: Brian Chu & Alice Pringle
Composer: Scott Reitherman
Sound Editor & Additional Music: Alice Pringle
Colorist: Alexia Salingaros
Production Support: John Clayton Doyle & Lei Nico
Special Thanks: Ben Serotta, Nataly Moreno, Noel Tanner, Jason Sarubbi, Neil Bridge, Jenna Sternbach, Connor Davenport
Film Stills
